Comparison across key tracked email marketing metrics.
| Metric | BABOON TO THE MOON | Dior |
|---|---|---|
| Total emails | 6 | 7 |
| Emails per week | 2.80 | 1.87 |
| Promotional emails | 4 | 5 |
| Product launches | 2 | 1 |
| Editorial emails | 1 | 0 |
| Other emails | 0 | 1 |
| Discount frequency | 16.67% | 71.43% |
| Average discount | n/a | n/a |
| Most active day | Wednesday | Friday |
| Most common campaign type | promotion | retention |