Aveda Online vs Kérastase
Comparison across key tracked email marketing metrics.
| Metric | Aveda Online | Kérastase |
|---|---|---|
| Total emails | 54 | 11 |
| Emails per week | 15.47 | 3.21 |
| Promotional emails | 39 | 8 |
| Product launches | 11 | 2 |
| Editorial emails | 2 | 0 |
| Other emails | 2 | 1 |
| Discount frequency | 53.70% | 72.73% |
| Average discount | 23.18% | 16.67% |
| Most active day | Sunday | Saturday |
| Most common campaign type | promotion | retention |
