Aveda Online vs Dior

Comparison across key tracked email marketing metrics.

Metric Aveda Online Dior
Total emails 54 6
Emails per week 15.47 1.72
Promotional emails 39 4
Product launches 11 1
Editorial emails 2 0
Other emails 2 1
Discount frequency 53.70% 66.67%
Average discount 23.18% n/a
Most active day Sunday Friday
Most common campaign type promotion retention