amika vs Rare Beauty
Comparison across key tracked email marketing metrics.
| Metric | amika | Rare Beauty |
|---|---|---|
| Total emails | 15 | 7 |
| Emails per week | 2.92 | 6.02 |
| Promotional emails | 10 | 5 |
| Product launches | 0 | 0 |
| Editorial emails | 1 | 1 |
| Other emails | 4 | 1 |
| Discount frequency | 46.67% | 42.86% |
| Average discount | 20.00% | 10.00% |
| Most active day | Monday | Friday |
| Most common campaign type | promotion | promotion |
