Aesop vs TOTM
Comparison across key tracked email marketing metrics.
| Metric | Aesop | TOTM |
|---|---|---|
| Total emails | 11 | 4 |
| Emails per week | 2.78 | 9.33 |
| Promotional emails | 7 | 2 |
| Product launches | 2 | 0 |
| Editorial emails | 3 | 0 |
| Other emails | 0 | 2 |
| Discount frequency | 63.64% | 50.00% |
| Average discount | n/a | 20.00% |
| Most active day | Wednesday | Monday |
| Most common campaign type | promotion | promotion |
