Aesop vs Topicals
Comparison across key tracked email marketing metrics.
| Metric | Aesop | Topicals |
|---|---|---|
| Total emails | 13 | 7 |
| Emails per week | 2.72 | 4.62 |
| Promotional emails | 7 | 7 |
| Product launches | 4 | 0 |
| Editorial emails | 3 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 53.85% | 100.00% |
| Average discount | n/a | 12.50% |
| Most active day | Wednesday | Friday |
| Most common campaign type | promotion | promotion |
