Aesop vs Soapwalla
Comparison across key tracked email marketing metrics.
| Metric | Aesop | Soapwalla |
|---|---|---|
| Total emails | 13 | 9 |
| Emails per week | 2.72 | 1.78 |
| Promotional emails | 7 | 9 |
| Product launches | 4 | 0 |
| Editorial emails | 3 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 53.85% | 88.89% |
| Average discount | n/a | 11.00% |
| Most active day | Wednesday | Tuesday |
| Most common campaign type | promotion | retention |
