Aesop vs Good Molecules
Comparison across key tracked email marketing metrics.
| Metric | Aesop | Good Molecules |
|---|---|---|
| Total emails | 13 | 6 |
| Emails per week | 2.72 | 9.33 |
| Promotional emails | 7 | 2 |
| Product launches | 4 | 0 |
| Editorial emails | 3 | 2 |
| Other emails | 0 | 2 |
| Discount frequency | 53.85% | 16.67% |
| Average discount | n/a | n/a |
| Most active day | Wednesday | Friday |
| Most common campaign type | promotion | retention |
