Aesop vs Commodity Fragrances

Comparison across key tracked email marketing metrics.

Metric Aesop Commodity Fragrances
Total emails 10 12
Emails per week 2.89 4.20
Promotional emails 7 9
Product launches 2 4
Editorial emails 3 1
Other emails 0 0
Discount frequency 70.00% 66.67%
Average discount n/a 10.00%
Most active day Friday Tuesday
Most common campaign type promotion promotion