Aesop vs Bumble and bumble.
Comparison across key tracked email marketing metrics.
| Metric | Aesop | Bumble and bumble. |
|---|---|---|
| Total emails | 10 | 27 |
| Emails per week | 2.89 | 8.24 |
| Promotional emails | 7 | 20 |
| Product launches | 2 | 3 |
| Editorial emails | 3 | 1 |
| Other emails | 0 | 3 |
| Discount frequency | 70.00% | 55.56% |
| Average discount | n/a | 26.54% |
| Most active day | Friday | Friday |
| Most common campaign type | promotion | promotion |
