Aesop vs Bluemercury
Comparison across key tracked email marketing metrics.
| Metric | Aesop | Bluemercury |
|---|---|---|
| Total emails | 12 | 7 |
| Emails per week | 2.68 | 13.70 |
| Promotional emails | 7 | 5 |
| Product launches | 3 | 2 |
| Editorial emails | 3 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 58.33% | 42.86% |
| Average discount | n/a | 15.00% |
| Most active day | Wednesday | Friday |
| Most common campaign type | promotion | promotion |
