19/99 Beauty vs Aesop
Comparison across key tracked email marketing metrics.
| Metric | 19/99 Beauty | Aesop |
|---|---|---|
| Total emails | 6 | 13 |
| Emails per week | 3.72 | 2.72 |
| Promotional emails | 4 | 7 |
| Product launches | 0 | 4 |
| Editorial emails | 1 | 3 |
| Other emails | 1 | 0 |
| Discount frequency | 33.33% | 53.85% |
| Average discount | 15.00% | n/a |
| Most active day | Thursday | Wednesday |
| Most common campaign type | promotion | promotion |
