Comparison across key tracked email marketing metrics.
| Metric | Wisp | Feel |
|---|---|---|
| Total emails | 7 | 10 |
| Emails per week | 5.97 | 6.36 |
| Promotional emails | 5 | 7 |
| Product launches | 0 | 0 |
| Editorial emails | 1 | 2 |
| Other emails | 1 | 1 |
| Discount frequency | 57.14% | 60.00% |
| Average discount | 23.75% | 26.00% |
| Most active day | Monday | Friday |
| Most common campaign type | promotion | promotion |