Comparison across key tracked email marketing metrics.
| Metric | Vera Bradley | The House of Creed |
|---|---|---|
| Total emails | 8 | 21 |
| Emails per week | 6.52 | 3.15 |
| Promotional emails | 3 | 13 |
| Product launches | 1 | 8 |
| Editorial emails | 0 | 3 |
| Other emails | 4 | 0 |
| Discount frequency | 37.50% | 57.14% |
| Average discount | 33.33% | 10.00% |
| Most active day | Tuesday | Friday |
| Most common campaign type | unknown | promotion |