Comparison across key tracked email marketing metrics.
| Metric | Vera Bradley | Maison Francis Kurkdjian |
|---|---|---|
| Total emails | 8 | 16 |
| Emails per week | 6.52 | 2.40 |
| Promotional emails | 3 | 14 |
| Product launches | 1 | 8 |
| Editorial emails | 0 | 1 |
| Other emails | 4 | 0 |
| Discount frequency | 37.50% | 87.50% |
| Average discount | 33.33% | n/a |
| Most active day | Tuesday | Monday |
| Most common campaign type | unknown | collection_launch |