Comparison across key tracked email marketing metrics.
| Metric | Vera Bradley | Jo Malone London |
|---|---|---|
| Total emails | 8 | 39 |
| Emails per week | 6.52 | 5.90 |
| Promotional emails | 3 | 36 |
| Product launches | 1 | 8 |
| Editorial emails | 0 | 0 |
| Other emails | 4 | 0 |
| Discount frequency | 37.50% | 89.74% |
| Average discount | 33.33% | 10.00% |
| Most active day | Tuesday | Monday |
| Most common campaign type | unknown | seasonal |