Comparison across key tracked email marketing metrics.
| Metric | Ursa Major Skincare | Oribe Hair Care |
|---|---|---|
| Total emails | 6 | 34 |
| Emails per week | 2.61 | 5.41 |
| Promotional emails | 5 | 33 |
| Product launches | 0 | 6 |
| Editorial emails | 0 | 4 |
| Other emails | 1 | 0 |
| Discount frequency | 83.33% | 97.06% |
| Average discount | 15.00% | n/a |
| Most active day | Saturday | Sunday |
| Most common campaign type | promotion | promotion |