Comparison across key tracked email marketing metrics.
| Metric | Ursa Major Skincare | Juice Beauty |
|---|---|---|
| Total emails | 6 | 32 |
| Emails per week | 2.61 | 4.99 |
| Promotional emails | 5 | 25 |
| Product launches | 0 | 0 |
| Editorial emails | 0 | 5 |
| Other emails | 1 | 2 |
| Discount frequency | 83.33% | 78.13% |
| Average discount | 15.00% | 19.06% |
| Most active day | Saturday | Thursday |
| Most common campaign type | promotion | promotion |