Comparison across key tracked email marketing metrics.
| Metric | Ursa Major Skincare | Biossance |
|---|---|---|
| Total emails | 6 | 58 |
| Emails per week | 2.61 | 9.10 |
| Promotional emails | 5 | 53 |
| Product launches | 0 | 3 |
| Editorial emails | 0 | 0 |
| Other emails | 1 | 2 |
| Discount frequency | 83.33% | 89.66% |
| Average discount | 15.00% | 37.18% |
| Most active day | Saturday | Sunday |
| Most common campaign type | promotion | promotion |