Comparison across key tracked email marketing metrics.
| Metric | Ursa Major Skincare | Aveda Online |
|---|---|---|
| Total emails | 6 | 94 |
| Emails per week | 2.61 | 15.10 |
| Promotional emails | 5 | 69 |
| Product launches | 0 | 17 |
| Editorial emails | 0 | 5 |
| Other emails | 1 | 3 |
| Discount frequency | 83.33% | 58.51% |
| Average discount | 15.00% | 23.75% |
| Most active day | Saturday | Saturday |
| Most common campaign type | promotion | promotion |