TOTM vs Dollar Shave Club
Comparison across key tracked email marketing metrics.
| Metric | TOTM | Dollar Shave Club |
|---|---|---|
| Total emails | 6 | 69 |
| Emails per week | 8.40 | 15.09 |
| Promotional emails | 2 | 69 |
| Product launches | 0 | 2 |
| Editorial emails | 2 | 0 |
| Other emails | 2 | 0 |
| Discount frequency | 33.33% | 100.00% |
| Average discount | 20.00% | 74.32% |
| Most active day | Monday | Wednesday |
| Most common campaign type | promotion | promotion |
