Topicals vs Dollar Shave Club
Comparison across key tracked email marketing metrics.
| Metric | Topicals | Dollar Shave Club |
|---|---|---|
| Total emails | 7 | 98 |
| Emails per week | 4.62 | 15.51 |
| Promotional emails | 7 | 95 |
| Product launches | 0 | 2 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 1 |
| Discount frequency | 100.00% | 96.94% |
| Average discount | 12.50% | 70.92% |
| Most active day | Friday | Wednesday |
| Most common campaign type | promotion | promotion |
