Topicals vs Aveda Online
Comparison across key tracked email marketing metrics.
| Metric | Topicals | Aveda Online |
|---|---|---|
| Total emails | 7 | 91 |
| Emails per week | 4.62 | 15.45 |
| Promotional emails | 7 | 68 |
| Product launches | 0 | 16 |
| Editorial emails | 0 | 5 |
| Other emails | 0 | 2 |
| Discount frequency | 100.00% | 59.34% |
| Average discount | 12.50% | 23.72% |
| Most active day | Friday | Sunday |
| Most common campaign type | promotion | promotion |
