Comparison across key tracked email marketing metrics.
| Metric | Thinx Inc. | news.bonobos.com |
|---|---|---|
| Total emails | 9 | 13 |
| Emails per week | 3.81 | 10.43 |
| Promotional emails | 6 | 7 |
| Product launches | 0 | 2 |
| Editorial emails | 3 | 0 |
| Other emails | 0 | 4 |
| Discount frequency | 44.44% | 46.15% |
| Average discount | n/a | 42.50% |
| Most active day | Thursday | Wednesday |
| Most common campaign type | promotion | promotion |