Comparison across key tracked email marketing metrics.
| Metric | Thinx Inc. | Bespoke Post |
|---|---|---|
| Total emails | 9 | 23 |
| Emails per week | 3.81 | 6.77 |
| Promotional emails | 6 | 11 |
| Product launches | 0 | 5 |
| Editorial emails | 3 | 3 |
| Other emails | 0 | 4 |
| Discount frequency | 44.44% | 21.74% |
| Average discount | n/a | 25.00% |
| Most active day | Thursday | Monday |
| Most common campaign type | promotion | promotion |