Comparison across key tracked email marketing metrics.
| Metric | Therabody | Well People |
|---|---|---|
| Total emails | 8 | 25 |
| Emails per week | 2.33 | 4.19 |
| Promotional emails | 4 | 24 |
| Product launches | 3 | 4 |
| Editorial emails | 0 | 1 |
| Other emails | 1 | 0 |
| Discount frequency | 50.00% | 96.00% |
| Average discount | 25.00% | 18.33% |
| Most active day | Tuesday | Thursday |
| Most common campaign type | product_launch | promotion |