Supply vs Dollar Shave Club

Comparison across key tracked email marketing metrics.

Metric Supply Dollar Shave Club
Total emails 6 98
Emails per week 4.20 15.51
Promotional emails 6 95
Product launches 0 2
Editorial emails 4 0
Other emails 0 1
Discount frequency 100.00% 96.94%
Average discount 10.00% 70.92%
Most active day Friday Wednesday
Most common campaign type educational promotion