Comparison across key tracked email marketing metrics.
| Metric | Supergoop! | Jo Malone London |
|---|---|---|
| Total emails | 11 | 36 |
| Emails per week | 6.07 | 6.21 |
| Promotional emails | 7 | 34 |
| Product launches | 0 | 7 |
| Editorial emails | 1 | 0 |
| Other emails | 3 | 0 |
| Discount frequency | 54.55% | 91.67% |
| Average discount | 25.00% | 10.00% |
| Most active day | Friday | Wednesday |
| Most common campaign type | promotion | seasonal |