Comparison across key tracked email marketing metrics.
| Metric | Supergoop! | HENRY ROSE |
|---|---|---|
| Total emails | 11 | 29 |
| Emails per week | 6.07 | 5.18 |
| Promotional emails | 7 | 17 |
| Product launches | 0 | 6 |
| Editorial emails | 1 | 4 |
| Other emails | 3 | 2 |
| Discount frequency | 54.55% | 44.83% |
| Average discount | 25.00% | 17.14% |
| Most active day | Friday | Friday |
| Most common campaign type | promotion | promotion |