Comparison across key tracked email marketing metrics.
| Metric | Soapwalla | Ursa Major Skincare |
|---|---|---|
| Total emails | 11 | 6 |
| Emails per week | 2.03 | 2.61 |
| Promotional emails | 10 | 5 |
| Product launches | 1 | 0 |
| Editorial emails | 1 | 0 |
| Other emails | 0 | 1 |
| Discount frequency | 81.82% | 83.33% |
| Average discount | 11.67% | 15.00% |
| Most active day | Tuesday | Saturday |
| Most common campaign type | retention | promotion |