Comparison across key tracked email marketing metrics.
| Metric | Soapwalla | Aveda Online |
|---|---|---|
| Total emails | 9 | 91 |
| Emails per week | 1.78 | 15.45 |
| Promotional emails | 9 | 68 |
| Product launches | 0 | 16 |
| Editorial emails | 0 | 5 |
| Other emails | 0 | 2 |
| Discount frequency | 88.89% | 59.34% |
| Average discount | 11.00% | 23.72% |
| Most active day | Tuesday | Sunday |
| Most common campaign type | retention | promotion |