SheaMoisture vs TOTM
Comparison across key tracked email marketing metrics.
| Metric | SheaMoisture | TOTM |
|---|---|---|
| Total emails | 13 | 4 |
| Emails per week | 3.21 | 9.33 |
| Promotional emails | 3 | 2 |
| Product launches | 1 | 0 |
| Editorial emails | 3 | 0 |
| Other emails | 6 | 2 |
| Discount frequency | 7.69% | 50.00% |
| Average discount | n/a | 20.00% |
| Most active day | Thursday | Monday |
| Most common campaign type | retention | promotion |
