SheaMoisture vs Soapwalla
Comparison across key tracked email marketing metrics.
| Metric | SheaMoisture | Soapwalla |
|---|---|---|
| Total emails | 16 | 9 |
| Emails per week | 3.18 | 1.78 |
| Promotional emails | 4 | 9 |
| Product launches | 1 | 0 |
| Editorial emails | 4 | 0 |
| Other emails | 7 | 0 |
| Discount frequency | 12.50% | 88.89% |
| Average discount | n/a | 11.00% |
| Most active day | Thursday | Tuesday |
| Most common campaign type | retention | retention |
