Comparison across key tracked email marketing metrics.
| Metric | Scent Box | HENRY ROSE |
|---|---|---|
| Total emails | 6 | 30 |
| Emails per week | 3.03 | 4.98 |
| Promotional emails | 5 | 17 |
| Product launches | 0 | 6 |
| Editorial emails | 0 | 4 |
| Other emails | 1 | 3 |
| Discount frequency | 33.33% | 43.33% |
| Average discount | 40.00% | 17.14% |
| Most active day | Thursday | Friday |
| Most common campaign type | promotion | promotion |