Scent Box vs Commodity Fragrances

Comparison across key tracked email marketing metrics.

Metric Scent Box Commodity Fragrances
Total emails 6 20
Emails per week 3.03 3.65
Promotional emails 5 9
Product launches 0 4
Editorial emails 0 2
Other emails 1 5
Discount frequency 33.33% 40.00%
Average discount 40.00% 10.00%
Most active day Thursday Thursday
Most common campaign type promotion promotion