Comparison across key tracked email marketing metrics.
| Metric | Scent Box | Aveda Online |
|---|---|---|
| Total emails | 6 | 93 |
| Emails per week | 3.03 | 15.30 |
| Promotional emails | 5 | 69 |
| Product launches | 0 | 17 |
| Editorial emails | 0 | 5 |
| Other emails | 1 | 2 |
| Discount frequency | 33.33% | 59.14% |
| Average discount | 40.00% | 23.75% |
| Most active day | Thursday | Sunday |
| Most common campaign type | promotion | promotion |