Comparison across key tracked email marketing metrics.
| Metric | Rothy's | BABOON TO THE MOON |
|---|---|---|
| Total emails | 7 | 12 |
| Emails per week | 5.52 | 2.45 |
| Promotional emails | 3 | 8 |
| Product launches | 0 | 3 |
| Editorial emails | 0 | 1 |
| Other emails | 4 | 0 |
| Discount frequency | 28.57% | 33.33% |
| Average discount | n/a | 25.00% |
| Most active day | Monday | Wednesday |
| Most common campaign type | promotion | promotion |