| Metric | Puma | Gymshark |
|---|---|---|
| Emails last month | 17 | 7 |
| Emails per week | 3.84 | 1.58 |
| Promotional emails | 10 | 3 |
| Product launches | 5 | 3 |
| Editorial emails | 0 | 0 |
| Other emails | 2 | 1 |
| Discount frequency | 58.82% | 100.00% |
| Average discount | 38.00% | 20.00% |
| Most active day | Thursday | Friday |
| Most common campaign type | promotion | promotion |
