Comparison across key tracked email marketing metrics.
| Metric | Prose Haircare | Bumble and bumble. |
|---|---|---|
| Total emails | 6 | 42 |
| Emails per week | 10.50 | 9.07 |
| Promotional emails | 6 | 34 |
| Product launches | 0 | 3 |
| Editorial emails | 0 | 1 |
| Other emails | 0 | 4 |
| Discount frequency | 100.00% | 66.67% |
| Average discount | 60.00% | 25.77% |
| Most active day | Saturday | Friday |
| Most common campaign type | retention | promotion |