Penhaligon's vs Vera Bradley
Comparison across key tracked email marketing metrics.
| Metric | Penhaligon's | Vera Bradley |
|---|---|---|
| Total emails | 13 | 8 |
| Emails per week | 1.96 | 6.52 |
| Promotional emails | 12 | 3 |
| Product launches | 1 | 1 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 4 |
| Discount frequency | 92.31% | 37.50% |
| Average discount | 16.25% | 33.33% |
| Most active day | Friday | Tuesday |
| Most common campaign type | promotion | unknown |
