Penhaligon's vs Scent Box
Comparison across key tracked email marketing metrics.
| Metric | Penhaligon's | Scent Box |
|---|---|---|
| Total emails | 12 | 6 |
| Emails per week | 2.07 | 3.03 |
| Promotional emails | 12 | 5 |
| Product launches | 1 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 1 |
| Discount frequency | 100.00% | 33.33% |
| Average discount | 16.25% | 40.00% |
| Most active day | Friday | Thursday |
| Most common campaign type | promotion | promotion |
