Comparison across key tracked email marketing metrics.
| Metric | Palm of Feronia | Wisp |
|---|---|---|
| Total emails | 6 | 18 |
| Emails per week | 5.01 | 7.24 |
| Promotional emails | 1 | 8 |
| Product launches | 2 | 0 |
| Editorial emails | 0 | 6 |
| Other emails | 3 | 4 |
| Discount frequency | 16.67% | 27.78% |
| Average discount | 10.00% | 29.00% |
| Most active day | Friday | Monday |
| Most common campaign type | announcement | promotion |