Palm of Feronia vs Dollar Shave Club

Comparison across key tracked email marketing metrics.

Metric Palm of Feronia Dollar Shave Club
Total emails 6 98
Emails per week 5.01 15.51
Promotional emails 1 95
Product launches 2 2
Editorial emails 0 0
Other emails 3 1
Discount frequency 16.67% 96.94%
Average discount 10.00% 70.92%
Most active day Friday Wednesday
Most common campaign type announcement promotion