Oru Kayak vs Echelon
Comparison across key tracked email marketing metrics.
| Metric | Oru Kayak | Echelon |
|---|---|---|
| Total emails | 7 | 15 |
| Emails per week | 1.84 | 4.54 |
| Promotional emails | 3 | 12 |
| Product launches | 0 | 4 |
| Editorial emails | 0 | 2 |
| Other emails | 4 | 0 |
| Discount frequency | 42.86% | 73.33% |
| Average discount | 20.00% | n/a |
| Most active day | Saturday | Saturday |
| Most common campaign type | promotion | product_launch |
