Comparison across key tracked email marketing metrics.
| Metric | Oribe Hair Care | Ouidad |
|---|---|---|
| Total emails | 21 | 9 |
| Emails per week | 6.11 | 5.72 |
| Promotional emails | 21 | 9 |
| Product launches | 4 | 2 |
| Editorial emails | 4 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 100.00% | 100.00% |
| Average discount | n/a | 30.00% |
| Most active day | Sunday | Monday |
| Most common campaign type | promotion | promotion |