| Metric | On | Gymshark |
|---|---|---|
| Emails last month | 11 | 7 |
| Emails per week | 2.48 | 1.58 |
| Promotional emails | 2 | 3 |
| Product launches | 9 | 3 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 1 |
| Discount frequency | 18.18% | 100.00% |
| Average discount | 40.00% | 20.00% |
| Most active day | Thursday | Friday |
| Most common campaign type | launch | promotion |
