Comparison across key tracked email marketing metrics.
| Metric | news.bonobos.com | Betabrand |
|---|---|---|
| Total emails | 13 | 11 |
| Emails per week | 10.43 | 8.87 |
| Promotional emails | 7 | 8 |
| Product launches | 2 | 4 |
| Editorial emails | 0 | 0 |
| Other emails | 4 | 0 |
| Discount frequency | 46.15% | 63.64% |
| Average discount | 42.50% | n/a |
| Most active day | Wednesday | Tuesday |
| Most common campaign type | promotion | collection_launch |