Comparison across key tracked email marketing metrics.
| Metric | Molton Brown | Ursa Major Skincare |
|---|---|---|
| Total emails | 20 | 6 |
| Emails per week | 3.14 | 2.61 |
| Promotional emails | 15 | 5 |
| Product launches | 0 | 0 |
| Editorial emails | 2 | 0 |
| Other emails | 3 | 1 |
| Discount frequency | 70.00% | 83.33% |
| Average discount | 31.43% | 15.00% |
| Most active day | Wednesday | Saturday |
| Most common campaign type | seasonal | promotion |