Molton Brown vs Topicals
Comparison across key tracked email marketing metrics.
| Metric | Molton Brown | Topicals |
|---|---|---|
| Total emails | 18 | 7 |
| Emails per week | 3.03 | 4.62 |
| Promotional emails | 14 | 7 |
| Product launches | 0 | 0 |
| Editorial emails | 2 | 0 |
| Other emails | 2 | 0 |
| Discount frequency | 72.22% | 100.00% |
| Average discount | 32.50% | 12.50% |
| Most active day | Wednesday | Friday |
| Most common campaign type | seasonal | promotion |
