Molton Brown vs Penhaligon's
Comparison across key tracked email marketing metrics.
| Metric | Molton Brown | Penhaligon's |
|---|---|---|
| Total emails | 11 | 6 |
| Emails per week | 3.09 | 1.91 |
| Promotional emails | 10 | 6 |
| Product launches | 0 | 0 |
| Editorial emails | 1 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 81.82% | 100.00% |
| Average discount | 23.33% | 16.25% |
| Most active day | Friday | Friday |
| Most common campaign type | promotion | promotion |
